VALINOR
A sub-section of Bhansali Brothers & Co.
A company that strives for culinary excellence, providing professionals with the best equipment in the domestic and commercial kitchen space.
Branding l Graphic Design
CLIENT
Bhansali Brothers & Co.
BRIEF
Bhansali Brothers & Co. is a kitchen essentials brand established in 1967.
My team was tasked with Rebranding their commercial equipment and kitchen design section under a new name that would be endorsed by the parent company.
Cue: Valinor
The Challenge:
Valinor needed a brand strategy and a distinct visual identity, to help them differentiate from the vast ocean of brands within the HORECA industry and also allow Valinor to expand into other product groups and retail products.
The 3 core principles in consideration while designing the visual identity of the brand.