MIDORI
Social Media Marketing for a Luxury Wellness Brand
Midori is a luxury wellness brand based in the UAE, founded by Shweta Johri.
Specializing in luxury candles and bed sheets, Midori aims to bring elegance and tranquility into homes.
I collaborated with Midori to enhance their social media presence and drive engagement through strategic marketing efforts.
VISION
At Midori, our vision was to create a digital community that truly connected with the brand’s essence of luxury and quality. We aimed to build an online presence where people could not only discover Midori’s high-quality products but also feel part of a lifestyle that values craftsmanship and elegance from the very first thread to the final product.
Our goal was to become the go-to brand for discerning customers in the Middle East who seek exceptional quality but often find it hard to come by.
MISSION
Our mission was to identify and reach out to our target audience, understanding their needs and aspirations. We aimed to cultivate the Midori lifestyle—a blend of simple luxury, slow living, and self-care.
By creating content that resonated with these values, we sought to inspire and enable our audience to embrace this lifestyle. This included crafting posts and reels that emphasized quality, mindfulness, and the beauty of everyday moments, all while reinforcing Midori as the brand that embodies these principles.